In 2014, we were visiting Soho, New York. We were already intrigued by the concept of combining art, design, dogs and kids (we have a total of 5 kids and 2 dogs between us) : we were just waiting for a sign to point out that we were in the right direction. The inspiration we needed eventually came from a postcard which had “you and me” written on it with a picture of a little girl and a dog.
We then visited every dog and children shop in New York (including Brooklyn), Paris, Milan, London, Boston and Portocervo, and that November we opened our temporary shop in Megève while waiting to open our first official store in Geneva, more specifically in Carouge.
Carouge is a neighbourhood offering artisanal workshops, vintage shops and art galleries. Walking down the wide streets is very pleasant and every Wednesday and Saturday the main square hosts a market where all goods from the nearby regions are offered.
The interior of our shop reflects the peculiar characteristics of the neighbourhood while also enhancing it with prestigious brands such Mimisol, Karl Lagerfeld, Stella Jean, Zadig &Voltaire, Il Gufo, 10X10 an Italian Theory, Charabia, Lamantine, San Andres, Atsuyo & Akiko. Also offered are Donna Wilson and Fab Dog products together with dogs’ delicatessen. The strenuous market research that Moi&Toi conducts periodically enables our shop to always offer new and relevant products.
The next adventure awaiting our imaginary girl and dog is Ibiza.
In June 2015, we open our second shop in Isla Blanca. While maintaining the Ibizan peculiarities such as a big wooden entrance and the absence of shop windows, our shop is a completely open space decorated with Hania Farrel’s light boxes, offering Monnalisa, Ermanno Scervino, ABC123me, Maan, N°21, 10X10 an Italian Theory, Yporquè, Charabia, Lamantine, Quis Quis. The area dedicated to dogs has I Love My Dog products and delicatessen.
To perfectly capture and honour the island’s mood, last year from July to the end of September we hosted dog parties every fortnightly.
To celebrate art and tradition, our dog and our girl then decided to go to Carrara where in November 2016 our third shop was opened.
At the end of January 2018 Moi&Toi will transform its Geneva space into a creative laboratory for designers, artists and fashionistas. During Art Genève 2018 we present the first of a series of pop up events in our Carouge shop specially designed and curated by us.
August 2018 we open in Forte dei Marmi (LU) the store for our Less is More collection and in Avril 2019 we open the store in the main highstreet of Forte dei Marmi.
Moi&Toi is in constant evolution and we are proud to share our story with all our supporters and friends.