Mums and dads will fall in love with adorable and chic new store Moi & Toi, which has just opened on Via 4 Novembre in the center of Forte dei Marmi . Here, fashionable youngsters coerce their parents into a visit and run amok with glee, encouraged to style themselves by mixing and matching. For kids with their finger on the pulse, this is the place to be. Moi & Toi only stocks the coolest kids’ brands on the planet. The stylish proprietors present the finest in premium children’s clothing, from as far as Singapore, so you can be sure your little fashionista will stand out from the crowd. From Vivetta, Donna Wilson, Balmain, Simonetta, Fay, Lanvin to American Outfitters, Yporqué, the trendiest Nikolia and Sprayground and the established Baroni, only the finest in tailoring, quality and fun-loving style makes it to the rails. There are ranges for boys, girls and babies, not to mention accessories, eyewear, bags and shoes, which all combine to add the final flourishes to a statement-making outfit. You’d be right in thinking that by the time they’re finished, your little one will almost certainly be better dressed than you.