Moi&Toi creative lab

At the end of January 2018 Moi&Toi will transform its Geneva space into a creative laboratory for designers, artists and fashionistas. During Art Genève 2018 we present the first of a series of pop up events in our Carouge shop specially designed and curated by us.
Moi&Toi is in constant evolution and we are proud to share our story with all our supporters and friends.

Stay tuned, register at the event [ninja_form id=2]


In 2014 we explored Soho, NYC with the idea of a concept store featuring art, design, children and dogs. A postcard with a captivating message ‘You & Me’ and the image of
a bear and a girl inspired this new lifestyle adventure.

We visited all the children’s stores in New York, Paris, Milan, London, Boston and Porto Cervo.

In November 2014 we launched our temporary store in Megève before opening in Carouge, Geneva. It is a lively place with vintage shops, art galleries and a market with delicacies from the Swiss countryside. Carouge is ideal for a stroll in search of unusual objects.

Moi&Toi collaborate with Atsuyo&Akiko, Donna Wilson, Douuod, Emilio Pucci, Ermanno Scervino, Fendi, Karl Lagerfeld, Lanvin, Mimisol, Monnalisa, N°21 Kids, Le Petit Coco, Oeuf, Simonetta, Stella Jean, Vivetta, Yporque, Zadig & Voltaire. We continue our quest for the best, unusual and unique brands.

In Summer 2015 the Moi&Toi dog and little girl travelled to Ibiza. We opened in June in the Isla Blanca style of large wooden door and no window display. The hit of the season was photographer Hania Farrel’s lightbox. Moi&Toi now began to collaborate with established international artists. In Summer 2016 Moi&Toi launched the unique ‘Flowerindog’ party for stylish dogs.

In Winter 2016 Moi&Toi travelled to Carrara and a new store opened in the Renaissance Tuscan town.

To expand its eclectic profile Moi&Toi went online in Summer 2017 with our children’s concept store.

Moi&Toi events on video

Moi&Toi style goes beyond its shops. Our signature is recognisable in all its various events from fashion shows, charity events, exhibitions and wine tastings. ‘Flowerindog’, ‘Post-it Attack’, SanFilippo Foundation, the traditional Moi&Toi Summer Fashion Show, various Geneva fairs, Forte dei Marmi private sales and the Ibiza markets. Moi&Toi catches the spirit of the place and participates in the community life of each location where it resides.

In February 2018 Moi&Toi launches the Creative Lab.
It is a new vision with new collaborations in Geneva for a limited period of time. Designers, artists and brands will present ‘capsules’ of their unique creations. The programme for 2018 will be announced soon on social media.

download our press release